Case study · Better Sheets
He went from $100 to $1,000/month after answering simple questions
Andrew runs Better Sheets on YouTube. He filmed feature walkthroughs, chased topics that felt interesting, kept a regular upload schedule, and hoped the algorithm would notice. The videos helped people, but they were not what anyone was typing into Google. Once monetization kicked in, ad revenue settled around $100/month.
Then he looked at real search data: which questions had monthly volume, which ones he had not covered yet. He stopped guessing and filmed straight answers to the gaps. How to vlookup. Why a formula returns #N/A. Can sheets send email alerts.
Same channel, same expertise. Within months, ad revenue passed $1,000/month.
But that's not all. Andrew's consulting income went up too. People see him everywhere they turn. Every simple question they ask, he's there. They see him as the Google Sheets authority. They trust him. He's taken on more consulting calls from people who need a deeper understanding of Google Sheets.
There's no second guessing now. When I sit down to make videos. I just answer questions. Andrew, founder of Better Sheets